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For Immediate Release



CHYRON AND ATEX INTEGRATE SYSTEMS
TO CREATE A NEW ON-DEMAND BROADCAST
MEDIA HUB


Melville, NY – April 22, 2009: Chyron (NASDAQ: CHYR) and Atex today announced the integration of the Atex Polopoly Content Manager and Polopoly Relationship Manager with Chyron's AXIS web-based content creation services.

Polopoly represents a best-of-breed solution to deliver multi-channel web content management with optional integrated eCRM. The Polopoly Content Manager and Relationship Manager systems make it possible to consolidate all content and customer management into a single hub, increasing operational efficiency, reducing overhead and providing a foundation for on-demand delivery of new digital services. Having worked in close collaboration with some of the most advanced and demanding digital media companies in the world, Polopoly has created a digital publishing interface based on open standards and Service Oriented Architecture. 

Atex Global Product Manager, Broadcast & Channel Partners, Patrik Eriksson, said, “This integration with Chyron is a significant new strand of our partner DNA blueprint. Polopoly delivers a best-of-breed web presentation solution combined with Chyron’s leading web-based graphic systems. Customers aren’t requesting simply a web content management system, they ask for a packaged solution and our job is to assemble a great value proposition with trusted partners like Chyron.”

 ">AXIS Graphics is the world’s first online content creation system and changes the way broadcasters and new media providers generate, produce and manage graphics. AXIS Graphics is an array of browser-based services unique to Chyron that can be customized to a user’s proprietary brand, offering high resolution maps; real-time weather displays; 3D charts and graphics; financial quotes; and a vast and growing toolset to create up-to-the-minute news graphics. AXIS services link content providers with sophisticated workflow and management tools for rapid ROI.

Chyron Chief Operating Officer Kevin Prince said, "Some of the highest-traffic web sites in Europe have their roots in the Atex Polopoly platform primarily because those sites have a mission-critical need for reliable business solutions. The integration of AXIS and Polopoly makes it possible to consolidate both applications and potentially many more in a single hub, therefore increasing operational efficiency, reducing overhead and providing a rock-solid foundation for on-demand delivery of new digital services to many markets.”
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About Chyron
With unwavering clarity of vision, Chyron continues to define and dominate the world of broadcast graphics. Winner of numerous awards, including two Emmys, Chyron has proven itself as the undisputed leader in the industry. From the entry-level MicroX to the HD/SD-switchable HyperX² with Lyric PRO, Chyron’s exceptional product line brings unmatched, 2D and 3D graphics creation and performance to the most demanding studio and mobile operations. Rounding out Chyron’s graphics offerings are still and clip servers, channel branding and telestration systems, graphic asset management and XMP integration solutions and the award-winning WAPSTR mobile phone newsgathering application. The ChyTV product line leverages Chyron’s broadcast expertise with video graphics devices for microcasting and digital displays. Chyron holds a patent on technology that enables the integration of live television graphics data with a broad range of interactive media platforms and consumer electronics devices. With over 40 years of experience, Chyron has a unique history of service and support for its products that far exceeds that of most manufacturers.. For more information about Chyron products and services, please visit the company websites at www.chyron.com and www.chytv.com (OTC BB:CYRO.OB).

About Atex
Atex is a leading provider of software solutions and services to the global media industry. With a 35-year history of continuous innovation and commitment to quality, Atex has created the largest digital advertising and editorial content management and multimedia software delivery capability in the world. The company has nearly $1 billion USD worth of software installed worldwide and supports in excess of 800 customers in more than 40 countries. In addition to its significant R&D investment, Atex partners with world-leading complementary solutions providers to enhance integration and Web services development. Providing professional, long-term support through a global network of strategically located regional offices, Atex is headquartered in Reading, UK, and may be found on the Web at www.atex.com.